“I GET GREAT SATISFACTION FROM GIVING MY CLIENTS A PIECE OF JEWELRY THAT FEELS LIKE IT SYMBOLIZE THEMSELVES, A RELATIONSHIP, SOMEONE IMPORTANT IN THEIR LIFE, OR EVEN A SPECIAL MOMENT. I THINK JEWELRY CAN REALLY ENHANCE YOUR SENSE OF SELF.’
- Giselle Willner
MY story
Giselle isn’t just my name. It’s the legacy of an ancient family tradition in which the firstborn girls in my family have been given the name “Giselle” for generations. Even as a young girl, my mother and grandmother taught me how wise it is to value timeless beauty and quality. My Christmas wish to own something timeless from my grandmother was fulfilled in an unforgettable way. She gave me a solitaire diamond on a gold necklace. Ever since, this necklace has embodied the memory of my grandmother Giselle and our family tradition: passing on treasures of simple and elegant beauty.
I felt a desire to design delicate jewelry pieces using the finest materials. “GISELLE” was born. Timeless, elegant, and stylish pieces of jewelry that will last for generations.
- THE BEGINNING. 2015 -
I have been trained and supported as a designer since I was 16. In 2015, I founded my jewelry brand, GISELLE—my heart and soul—through my jewelry creations. My desire was to enhance every woman’s beauty through jewelry, not to distract from it. The highest quality, affordability, and simplicity in design have always been the guiding principles behind my creations. The product line does not follow current trends but offers precious and understated pieces that you can wear every day, for any occasion, and for a lifetime. My jewelry creations are meant to highlight every woman’s beauty, not distract from it.
- M Y . S E C R E T -
My jewelry captivates the eye and touches the heart. From the very beginning, I have placed the highest value on quality. I work exclusively with select family-run workshops in Italy, Portugal, and Germany. Over the years, I have also established my own workshop, where the finest craftsmanship is practiced, right in the heart of Zurich. My customers appreciate the professional advice, the quality—but most of all, my passion. Thanks to my empathetic nature, I’m able to sense my customers’ needs and wishes and fill their hearts with joy.
My designs are both luxurious and suitable for everyday wear. My jewelry blends seamlessly with the wearer, becoming almost a part of her—not just something she owns.
Design of the Giselle Boutique
In the midst of the global lockdown, I was planning to open my first GISELLE boutique. My customers’ desire to finally try on the jewelry in a store and my great hope for a post-COVID future motivated me every day to search for good locations in Zurich that had become available due to the pandemic. In the summer, I finally found what I was looking for and began designing the boutique. My vision is for my customers to feel right at home in my boutique.
Opening of the GISELLE Boutique
After a lot of hard work and effort—and a few sleepless nights due to the renewed lockdown—we celebrated the opening of the GISELLE Boutique all the more on March 1. On the same day, the Federal Council authorized the reopening of stores. What a sign!
The green light to finally welcome and pamper my clients in the comfort of their own homes.
THE GISELLE LEGACY
I unexpectedly became pregnant in the summer of 2021. The heavens smiled upon me and sent me my son. As the saying goes, you grow through challenges. And that’s exactly what I did...
Exactly one year after the boutique opened, I gave birth to my son, healthy and happy. He is the future of GISELLE—and the inspiration for numerous mother/father & child jewelry pieces.
GISELLE - Introducing the "Dainty Bride"
As a young mother, engagement and marriage became an increasingly important part of my life—something that truly enchanted me. I’ve had the privilege of crafting many engagement and wedding rings, but with this new chapter in my life, this world has opened up to me in an entirely new way. My desire is to enchant the world with the beauty of different diamond cuts—to place the diamond at the center and create an almost invisible ring setting. I’ve always had an exceptional eye for diamonds, and my perfectionism supports me in my jewelry design.
The "Dainty Bride" is born. (dainty bride)
OUR HERITAGE COLLECTION
In an age full of copies and replicas, I was searching for something special, something authentic with true value. My search led me to the treasures of times long past: antique diamonds. To me, each one is a piece of history, a window into times gone by. Their unique beauty and authenticity, their incomparable charm—especially in the soft glow of candlelight—captivate me time and time again. Each one has its own story to tell, a story that often stretches back centuries.
In my HERITAGE collection, art and history come together to create timeless masterpieces. Each piece of jewelry tells its own story, shines with new brilliance, and becomes a very special heirloom—a treasure for eternity.
There will never be an antique lab-grown diamond, which makes them even more valuable. Every antique diamond is one-of-a-kind and deserves to be cherished and admired.
Come meet me and my team in person at my boutique.
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